I have no idea when Aveeno‘s first daily lotion came out, but I have been using it forever. It makes your skin so soft, and it feels good because, one, its soft texture hugs everything on your body and two, it is made of different minerals that help nourish the skin, and are very eco-friendly. Like it says on the bottle, it is clinically proven to moisturize your skin for a full twenty four hours. It speaks the truth! My skin feels soft and beautiful throughout the whole day. It is not greasy at all! If there would be one tiny little thing that I didn’t like, is that it’s fragrance-free. I love feeling and smelling great, but one of the two is still wonderful!